Beer. What can you not say about that incredibly different drink. The first beer I really remember was Coors. It was brewed only in Golden Colorado, right next to where I went to Junior High School.
I couldn’t have cared less then. Although the brewery, which we toured was quite impressive. Sitting there in the little town, clean and efficient. It was a very well known brew, but you could only get it within about 300 miles of Golden/Denver.
The brewing family didn’t want to ‘pollute the taste’ by adding pasteurization and preservation techniques. So, that was about the extent that you could safely transport it in refrigeration.
It was only in bottles and was quite sought after by then. (by then I did care!), The story I heard when I was stationed in Myrtle Beach S.C., went something like this.
On rare occasions it might happen that a cross country flight in the A-7D Corsair Fighters, just might somehow pick up a load of this magnificent fresh beer. And carry it back in the belly mounted travel pods!
Since it would be flown back, it would be purchased cold, the only way you could buy it, and load the pod full. It would be flown at an altitude just below the freezing level, but high enough to keep it just right.
Normally, there would be an attempted cross country the same weekend with some other guys flying to Maine for, you guessed it, live Lobster. Now, that was some tough duty. At least that was the story I heard. (We did manage to keep all the flight sorties as operational!)
What a shame when Coors abandoned this neat fresh beer. Other interesting beers were Olympia. Brewed in the Olympic NorthWest, the back of the paper labels had one, two, three or four dots.
Somehow, we figured a four dot signed by a girl gave the bearer special, well, um, privileges. Not sure what, but, lots of guys in high school attempted to carry a four dot Olympic label in their wallet!
Even though good beer can still be purchased fresh, the days when each pub had its own beer was replaced with the ubiquity associated with modern society.